Monthly Archives: June 2014

News Digest Rural Broadband: June 2014

Here it is… June’s overview of all the need-to-know news on inadequate internet connections in rural England and Wales. Featuring this month: sluggish speeds, rural broadband nightmares, and balloons to the rescue.

26 June – Teesdale farmers’ broadband concerns raised in parliament
Although advances are being made with regard to the rollout of high-speed broadband to the more rural communities of the UK, farmers in the Teesdale area have been left frustrated by their lack of an adequate internet connection. Read more…

19 June – Broadband companies pocket £10m share to end rural web nightmare
If you live in a remote part of the UK where fibre is still something that’s listed on the front of a cereal box, listen up: the Government has announced the potential saviors to end your rural broadband nightmare. Read more…

18 June – Ofcom points out sluggish speeds and broadband divide in UK cities
Generally when we talk about the broadband divide, we’re talking about the have-nots out in rural or remote areas who are stuck on very slow connections, but the latest piece of Ofcom research has highlighted the disparity which can occur within cities themselves. Read more…

17 June – Google’s Project Loon edges closer to reality
Google officially announced its Project Loon balloons last June with the goal of bringing Internet access to every corner of the Earth. And now, with one year under its belt, the project has ironed out a lot of kinks, amped up balloon strength, and extended field-testing to places like Campo Maior. Read more…

16 June – 28% of rural UK population unhappy with broadband
In response to the activity regarding rural broadband schemes, satellite broadband provider Europasat have conducted research to find out the opinions of UK rural residents in regards to the state of the broadband they receive, how it affects their area, plus their opinion towards government schemes. Read more…

6 June – New high-speed satellite broadband will help bridge Scotland’s digital divide
Leading ISP Broadband Everywhere has launched a new high-speed satellite broadband service in Scotland to help bridge the digital divide between urban and rural communities. A range of packages with download speeds of up to 20Mbps will be available to anyone living in Scotland with costs starting from £13 a month.  Read more…


Progress Bar Blues

Internet users living and working in areas with slow Internet speeds are per definition overly familiar with the ‘progress bar’. Wikipedia describes the progress bar as: “a graphical user interface used to visualize the progression of an extended computer operation, such as a download, file transfer, or installation”.






Progress bars come in many different shapes and sizes, but will be seen by those in Internet slow spots as a visualization of their frustration.


Interestingly, there is a whole UX (user experience) science behind the design of progress bars. Researchers from the Human-Computer Interaction Institute of Carnegie Mellon University note that human perception of time is fluid, and can therefore be manipulated [1]. Several design considerations and tricks can make progress bars appear faster and thereby improve users’ computing experience. UX Movement summarises the above mentioned study as follows (providing some clear illustrations in their post):

  1. Ribbings that move backwards and opposite to the progress direction feel faster to users.
  2. The more revolutions an activity indicator has, the faster loading time will feel to users.

Another study [2] found that:

  1. Pauses at the beginning of a progress are more tolerable to users than at the end. According to the researchers, a progress bar can cache progress when the operation is first starting to mitigate negative progress behaviors such as pauses or slow-downs later on. When you downplay actual progress in the beginning and then accelerate it towards the end, users have the feeling the process is speeding up, leaving them more satisfied.

The Carnegie Mellon researchers argue: “By minimizing negative behaviors and incorporating positive behaviors, one can effectively make progress bars and their associated processes appear faster”. Yet, no fancy designed progress bar – however cleverly manipulated – will reduce the frustrations felt when it takes up to 5 minutes to check a bank statement online due to inadequate broadband speeds. We can clearly use our time in far more satisfying ways…




[1] Harrison, C., Yeo, Z., and Hudson, S. E. 2010. Faster Progress Bars: Manipulating Perceived Duration with Visual Augmentations. In Proceedings of the 28th Annual SIGCHI Conference on Human Factors in Computing Systems (Atlanta, Georgia, April 10 – 15, 2010). CHI ’10. ACM, New York, NY. 1545-1548.

[2] Harrison, C., Amento, B., Kuznetsov, S., and Bell, R. 2007. Rethinking the progress bar. In Proceedings of the 20th Annual ACM Symposium on User interface Software and Technology (Newport, Rhode Island, USA, October 07 – 10, 2007). UIST ’07. ACM, New York, NY. 115-118.